FIFA World Cup iGaming Offers Guide: Pick The Right Deal

iGaming affiliate programs can be extremely profitable, especially when a major event is being celebrated.

In this article, we’ll explain the basics of iGaming affiliate marketing and why it becomes especially attractive ahead of the FIFA World Cup, and how to find the best offers for this festive sporting period.

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Why is it Time to Focus on iGaming?

Large events like the upcoming World Cup tend to boost the whole industry’s performance. It means media buyers have a great chance to profit from the year’s most-awaited sporting event. Even organic search traffic grows: Google reached the highest number of searches in its 25-year history, when Argentina was playing against France.

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Taking Advantage of the World Cup

If you’re still not sure whether to jump in, here are a couple of reasons why you should.

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It happens every 4 years – Rare opportunity

The World Cup sets the bar very high when it comes to building up momentum and creating positive expectations. The competition happens every four years, and there is a series of smaller tournaments and qualifying games leading up to the World Cup Finals. This sends fan engagement levels through the roof, which can boost the performance of any iGaming marketing campaign.

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Consumer interest is very high

The World Cup combines the love for football with the emotional connection many people have with a particular country. For this reason, consumer interest is very high, which means people are willing to spend more money on purchases or activities they would normally abstain from fulfilling. The 2022 World Cup still sold almost 2.9 million tickets by mid-October — about the same as past tournaments.

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Ideal for themed pages, newsletters, and more

People love visuals, and the World Cup is the perfect time to make your ads and touchpoints look special. Use the tournament vibe in your creatives to show fans you share their passion.

And if you’re running big, complex campaigns with lots of content, don’t forget to refresh that, too. No need to look far for examples: last World Cup, we made a quiz, and our annual sports calendar is always a hit with the audience:

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Works well with real-time campaigns

Sporting events, in general, offer a great chance to prepare real-time campaigns. By offering real-time content, like live commentary or game updates, you can skyrocket engagement during certain times of the day and establish your site as a valuable source of information.

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Increased mobile engagement

People often use mobile devices to catch up with the games they missed or to see additional information about the tournament. Optimizing your website or offering a mobile app can help you stay relevant and even achieve cross-device success.

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How to Choose the Best iGaming Offers for Affiliates

There are hundreds of different iGaming offers for affiliates. But not all of them will turn out profitable for you. And profitability is why we are here, right? 

So here is a quick guide:

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1. Assess the product

Before choosing an offer, consider how attractive the product is to your customers. Will this product convert?

You may have seen dozens of RevShare offers on forums, promising profits of 60-80%. Wow. Sounds too good to be true, right?

Well, your gut feeling is something you should trust, as very often the programs that offer sky-high payouts are actually the hardest to profit from. The reasons may vary, but the most common one is that the product is not converting. Okay, and why? Because users are not really happy with the iGaming site or app you partner with.

The possible reasons are:

So, briefly: take a look at what you are advertising 🙂 

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2. Assess the partner program

So you are confident that the product is something that will work. Now, what about the partner program?:

• World Cup Specials – does the offer include a World Cup promotion, either in the form of a discount or additional features? If not, maybe look for something else? And, mind the legal guidelines, we mentioned them in this post:

• Customer Promotions – discounts, giveaways, and free tokens will help you attract more users. This can be bonuses for new customers, or some special promotions for FIFA.

• Your profit – last but definitely not least, right? Check the terms and conditions of the program and check if the payout model suits you.

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Where to Find the Best Offers?

Some offers come directly from brands (direct affiliate programs), while others are available through CPA networks. 

Here is the difference:

So here’s a quick guide on both:

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For CPA Offers

You can use online tools to help you identify the best iGaming offers and compare these head-to-head to make the right choice. A nice pick is Offervault – an aggregator that lets you search and compare affiliate offers from multiple CPA and affiliate networks in one place.

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For direct affiliate programs 

Besides, we prepared a quick list of the top affiliate iGaming programs according to media buyers’ choice:

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How to Make FIFA iGaming Offers Work?

We hope we managed to make the selection of iGaming offers easier. Meanwhile, we have BIG loads of traffic that work perfectly with iGaming offers, and you’re welcome to test it.

Here are some pro tips from the Konstantinos Kafkalias, our Account Strategist Team Leader on how to boost your performance:

1. Implement postback, whenever possible. If we (PropellerAds) can see your conversions, our optimization team can review them and share quick, practical tips.

2. Use Onclick/Popunder with several tricks:

• Implement SmartCPM RON (Run of Network, without zone targeting) campaigns to find the best converting zones
• Run separate campaigns for each GEO and OS (Android, iOS, Desktop) – it helps you optimize easier and get better results
• Run a SmartCPM campaign with sports-related ad zones (available only via your account manager) These zones have higher rates, since their traffic spikes only while games are live, and the users are highly relevant.
• Collect Audiences from your own campaigns, and retarget users that registered but didn’t deposit

3. Test Push Notifications and In-Page Push for timely delivery and event targeting. Here are some tips for them, too:

• Be smart with creatives. Use AI for new creations and ideas. Use text like: ‘Barcelona Vs Real is tomorrow. Don’t miss out!’
• Schedule campaigns in advance, prepare specific creatives, use them to drive users online
• Optimize creatives: the ones that bring the highest CTR and work more on them, get more ideas for them from AI. And, of course, stop the non-performing creatives.

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To Sum Up

We focused on iGaming offers specifically, and we hope this guide helps. However, World Cup hype encompasses many more verticals, be it eCommerce, Nutra, Apps, or even Social & Relationship. Big events like this boost traffic across all verticals and devices, so try, test, scale, and earn – you mustn’t miss this opportunity coming once in 4 years.