Author photography
Author

Tom Hooker

While working as a writer and marketing consultant for the past 9 years, Tom has also developed a passion for the world of affiliate marketing. With first-hand experience and a solid background in online marketing, he has a deep understanding of the different ad formats, offers, and other elements that affect the performance of an affiliate campaign. Tom also loves backpacking around tropical countries, listening to the boom-bap sound of old school hip-hop, and playing amateur rugby with his local team.

PropellerAds - complete guide to finding and choosing high converting CPA offers
Tutorials for Beginners

A Complete Guide to Finding High-Converting CPA Offers [With Plenty of Useful Links Inside]

Here's a guide explaining the basics of the cost-per-action model. It tells you all you need to find the most profitable CPA offers

PropellerAds - iGaming offers for FIFA World Cup 2026 showing affiliates choosing top deals for better earnings
Tutorials for Beginners

FIFA World Cup iGaming Offers Guide: Pick The Right Deal

Discover top iGaming offers for the FIFA World Cup and learn how to pick the right deals to attract more players and boost your profits.

PropellerAds - bidding and budgeting guide for ad campaigns and smart budget management
Tutorials

Bidding and Budgeting: How to Set the Right Bid for Your Paid Ads Campaign

Learn the basics of bidding and budgeting, explore key models, and get simple tips to manage your ad spend effectively.

top 10 landing page builders
Tutorials for Beginners

Our Picks For The Top 10 Best Landing Page Builders, +4 Extra Runner-Ups

We compiled a list of the best landing page builders with their features and detailed explanation of why they are awesome

Customer pain points
Affiliate Marketing

No Pain, No Gain: How to Understand Your Customer’s Pain Points

Learn the top effective methods to identify and address your customer pain points for your campaigns success.

Secrets of Leadgen offers
Tutorials for Beginners

Leadgen aka Survey CPA Offers: Definition, Advantages, Best Verticals

What are Leadgen CPA offers? Let's learn the top verticals and explore the best tips for your lead generation affiliate campaign.

Top 7 Tracking Tools
Affiliate Marketing

Keep Your Campaigns Sharp with these 7 Affiliate Marketing Tracking Tools

Maximize campaign effectiveness with top affiliate marketing tracking tools. Optimize, analyze, and refine for superior results!

auto-optimization
Tutorials for Beginners

Affiliate Myth Buster: Do I Need Auto-Optimization?

We’ll take a look at the benefits of using auto-optimization features and give you tips to help you understand when you leverage these in your campaigns

Mobile vs Desktop traffic
Affiliate Marketing

Desktop vs. Mobile Traffic: What All Affiliates Need to Know

What's the difference between desktop and mobile traffic? Let's explore it – as well as trends and strategies for top CRs.

how to run popunder campaigns
Popunder Ads

The Beginner’s Guide to Popunder Traffic + Real Offers Inside

Discover the essentials of popunder traffic with actionable insights and access to genuine offers. Kickstart your journey now!

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