From Metrics to Money: Key Performance Indicators Marketing How To

Forget about more dashboards, because what you need are results. Sure, clicks are cool, but conversions? That’s where the money lives. At PropellerAds, we breathe performance. And that means tracking the right key performance indicators.

The ones marketing pros rely on. KPIs that act like your truth serum, cut through vanity metrics and show you exactly what’s driving profit and what’s burning cash.

So let’s break down the KPIs that matter most. The ones that help you optimize, convert, and crush targets faster than your competition.

Here, we live by them, and we’ll show you how to own them.

---

What Are Marketing KPIs for Advertisers

A KPI is a quantifiable measure of performance tied to a specific objective. In a marketing context, marketing key performance indicators are numerical benchmarks that reflect how your efforts drive results.

What this means for you as an advertiser: tracking the right key performance indicators for digital marketing, you’re not flying blind. 

KPIs are what you track to steer smart, scale faster, and prove value.

---

5 Core Marketing KPIs You Should Track

Here are marketing key performance indicators you can apply across your campaigns. Especially when you’re after performance.

1. Conversion Rate

Percentage of users who take your desired action (signup, purchase). Clear, and actionable. 

2. Click-Through Rate (CTR)

Measures how compelling your ad or email is. If people see it but don’t click, you’ve got work to do.

3. Cost per Acquisition (CPA)

How much you pay to convert a customer. Obviously, lower is better, especially when working with performance networks like ours.

4. Return on Marketing Investment (ROMI)

Measures profit relative to your marketing spend. Essential to prove your ad dollars were worth it.

5. Customer Lifetime Value (CLV/LTV)

How much value a customer brings over time. You’ll want your acquisition cost to remain lower than this. Semrush+1

---

Channel-Specific KPIs: How To Nail the Targets

Ready to go deeper? Let’s zoom in on channel-specific key performance indicators so you can dominate across formats.

Video Marketing

When you run video campaigns, keep an eye on:

• View-through rate (VTR): How many saw your video to a key timestamp.
• Engagement or completion rate: Did they watch to the end?
• Audience retention: How many of your videos do your audiences watch?
• Follower/subscriber growth: Does your video attract new audiences?
• Conversion post-view: How many acted after watching.

These reflect key performance indicators for video marketing, helping you see if your creative hooks, target, and placement hit.

---

Email Marketing

For your email efforts, track:

• Open rate: Did your subject line make them open it?
• Click-through rate: Did they click your call-to-action?
• Bounce rate: Did the email go through or was it rejected by the server?
• Deliverability rate: Did it reach you recipient?
• Unsubscribe rate: Did too many drop off?
• New Subscribers rate: Did anyone new join your list over a set period of time?
• Device stats: From which device your audience reads your emails?
• Spam Score: How many users market your mail as spam?

These are vital email marketing key performance indicators. You’ll know if your list, copy, and timing are aligned.

---

Online/Digital Marketing

In the broader realm of key performance indicators, online marketing and digital marketing key performance indicators, you must monitor:

• Traffic (organic, paid, referral): Are people showing up?
• Engagement metrics: Bounce rate, time on site (the deeper the session, the better)
• Lead generation: Number of marketing-qualified leads (MQLs) and sales-qualified leads (SQLs) your funnel produces
• Sales growth: Ultimately, how many sales can you attribute to your marketing? 

All of the above link directly to key performance indicators for sales and marketing.

---

Key Performance Indicators for Sales and Marketing

Your campaigns exist to drive revenue. So track KPIs that prove it. Here are some of the most important things you should track:

• Lead-to-Customer Rate: How many leads turn into paying users?
• Cost per Lead (CPL): How efficiently you’re generating qualified leads.
• Customer Acquisition Cost (CAC): Total cost to win one new customer. Keep it lower than LTV.
• Customer lifetime value (CLV): What is the total value of all purchases a customer makes?
• Sales Growth & ROMI: Do your campaigns actually move revenue?
• Customer Retention: How many of your customers continue to buy/use your service?

At PropellerAds, we tie these numbers directly to your funnel. You don’t just drive clicks; you drive conversions that close deals.

---

Killer Combo How To

Here’s how partnering with PropellerAds and leveraging these KPIs makes the difference:

• Define your KPI goals upfront: Pick 2–3 KPIs that matter now (ex, CPA, CTR, conversion rate) and commit.
• Use our platform’s tracking capabilities: With PropellerAds, you get robust tracking & optimization features so you can watch your KPIs in real time.
• Optimize based on data: If your CTR’s low, swap out creatives. If your CPA’s rising, pause the channel. You’re always reducing waste and improving ROI.
• Scale what works: Once you hit your KPI targets consistently, it’s time to scale your campaigns and budget with confidence.

---

Key Performance Indicators Marketing Takeaway

If you’re hungry to drive results, you must embrace the discipline of key performance indicators marketing examples in your strategy. 

While at the same time optimising your campaigns, and turning ad spend into measurable profits.

Ready to raise your benchmark?